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Innovation in Influence

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Mirum Opus Speaker

Connect, then lead

Getting people's attention has become increasingly difficult. Convincing customers to engage with your brand is even harder. Mirum Opus 2018 looks at how you can increase influence through innovation and ultimately create greater connections with your customers, your industry and the market at large.

Why will customers choose you?

Today, when consumers are as cynical and savvy as ever, brands must be smart and earn the trust of consumers in order to retain influence.

Influence is becoming an increasingly important metric that translates to real business outcomes.

Brands that recognize these shifts and leverage experience design, media, content and technology in innovative ways will amplify their impact and drive future growth.

Sponsored By

AdobeSiteCoreIBM
 
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Lucie Greene headshot
Lucie Greene headshot

LucieGreene

Head of JWT Intelligence

Lucie Greene is Worldwide Director of the Innovation Group at Wunderman Thompson and author of Silicon States: The Power and Politics of Big Tech and What It Means for Our Future. Lucie leads research into emerging global consumer behaviors, cultural changes and sector innovation, and The Innovation Group's work is frequently cited in The New York Times, Bloomberg Businessweek, The Guardian, WWD, and USA Today.

Talk Silicon States: How Big Technology is Influencing Innovation

Big Tech's power and influence increasingly transcends the state. What will it look like when we're living in Silicon State? When new systems architected by white, male, privileged leaders are being writ large on society? Do we want it? And is it too late? And, what does it mean for brands trying to navigate this landscape? The challenges are multiple, but are there opportunities?

Dennis Ryan headshot
Dennis Ryan headshot

DennisRyan

Creative Consultant, ThinInc

From high-profile Super Bowl ads to digital, traditional, and social campaigns, Dennis Ryan has brought big ideas to life for global brands including Budweiser, Target, Gatorade, Frito-Lay, the National Football League (NFL), McDonald's, Kraft, Nestlé and Nabisco. Dennis has led creative departments around the US, and is particularly proud of the culture he helped build as CCO for Element 79 and Olson.

Interactive Workshop Use Your Words Wisely - The Power of Language

Creative consultant and word-smith Dennis Ryan will host an dynamic and entertaining workshop session. Attendees will flex their literary muscles and leverage the power of both the written and spoken word in order to achieve more influence.

Brad Hunt headshot
Brad Hunt headshot

BradHunt

CMO of UnitedHealthcare Medicare & Retirement

As CMO for UnitedHealthcare Medicare & Retirement, Brad Hunt oversees all marketing for Medicare Advantage, Medicare Part D and AARP Supplemental Health Insurance plans. He began his career at UnitedHealthcare with its OptumRX™ business unit. Brad holds a Bachelor of Business Administration from Miami University, Ohio, and an MBA from The Fuqua School of Business at Duke University.

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization and industry that has no choice but to innovate.

Mark Newcomer headshot
Mark Newcomer headshot

MarkNewcomer

Global Chief Strategy Officer, Mirum

Mark Newcomer leads Mirum's Strategy & Planning, Insights, and Performance Media teams, working closely with clients on digital transformation. Before Mirum, Mark was a partner at Accenture, where he was a founding faculty member of Accenture's Financial Services Innovation Center. Mark is also a board member of Digital Futures Initiative, a nonprofit that helps guide digitally connected youth to use technology in a safe way.

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization and industry that has no choice but to innovate.

Mitch Joel headshot
Mitch Joel headshot

MitchJoel

Best Selling Author

Mirum collaborator Mitch Joel is Founder of Six Pixels Group, an advisory, investing and content production company focused on brands, commerce and community. He's also an entrepreneur, author, journalist, and speaker on business transformation and marketing innovation. Mitch has been named one of the top online marketers in the world, and speaks frequently to global companies including Wal-Mart, Starbucks, Microsoft, Procter & Gamble, Twitter and Unilever.

Keynote Disrupting Disruption

Technology today connects consumers to brands like never before, leaving brands overwhelmed by massive shifts they must make to their business models. Disruption is everywhere. Facing these new realities, brands must rethink what works and what the future will bring. Is your business ready to disrupt disruption?

Mark Lovett headshot
Mark Lovett headshot

MarkLovett

TEDxSanDiego

Having survived many years in corporate America, recovering executive Mark Lovett is now immersed in the world of storytelling, from organizing TEDx events in San Diego, on the U.S. / Mexico border, and in prison, to professional speaker coaching and storytelling workshops at Storytelling with Impact.

Talk Storytelling - The Ancient Art of Influence

Story-telling is the original form of influence. From the oral traditions of ancient Greece to the hyper-cluttered media landscape of today, Mark helps us understand businesses can and should leverage storytelling as the most powerful medium to move and inspire action from their audience.

 
 
The Mirum experience

Product demo space

Getting people's attention has become increasingly difficult. Convincing customers to engage with your brand is even harder.

Innovation sprint

Today, when consumers are as cynical and savvy as ever, brands must be smart and earn the trust of consumers in order to retain influence.

Mirum is a borderless agency of over 2500 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what's next. Active in 25 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. Mirum is part of Wunderman Thompson and the WPP Network. Visit mirumagency.com for more information.