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San Diego 2019

Innovation in Influence

February21
9am6pm
The Prado Balboa Park1549 El PradoSan DiegoCA92101
Mirum Opus Speaker
01

Amplify your
brand value

Gaining people's attention and trust in today's cluttered world is difficult. Influencing customer behavior and engagement is much harder.

Mirum Opus shows how your brand can dramatically accelerate its value and growth, in this challenging environment, by leveraging the latest innovations in brand marketing, experience design, media, content and technology.

Brands that recognize influence, as an increasingly important metric tied to real business outcomes, have a unique opportunity to amplify both their impact and future growth. Register now to learn how your brand can become more influential.

Sponsored By

AdobeIBMSiteCore

See highlights of our last Mirum Opus here:

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Lucie Greene headshot
Lucie Greene headshot

LucieGreene

Head of JWT Intelligence

01

Lucie Greene is Worldwide Director of the Innovation Group at Wunderman Thompson and author of Silicon States: The Power and Politics of Big Tech and What It Means for Our Future. Lucie leads research into emerging global consumer behaviors, cultural changes and sector innovation, and The Innovation Group's work is frequently cited in The New York Times, Bloomberg Businessweek, The Guardian, WWD, and USA Today.

02

Talk Future Focus: Innovation Trends to Watch in 2019

Lucie unpacks ten of the most important lifestyle, consumer, and cultural trends for 2019, selected from The Future 100, Wunderman Thompson’s annual-must read trend forecast that helps brands navigate the future.

Francine Anthony headshot
Francine Anthony headshot

FrancineAnthony

Senior Director, Global Partner Marketing, Sitecore

01

Francine Anthony is head of Global Partner Marketing at Sitecore, the global leader in digital experience management software. She's also held leadership positions with Microsoft, IBM and HP, with areas of focus in mobile, AI and Machine Learning. Francine advocates for groups underrepresented in STEM, and serves as a mentor for Girls Inc., Oakland. She is also the creator of the Sitecore Symposium #movethedial Women in Digital and Technology session.

02

In Conversation Diversity in Innovation: Make Your Ideas Heard

Too often, women find themselves with great ideas but feel like they have no voice. We'll talk about how diversity yields the best innovation, and how women can get comfortable speaking up, embracing risk, and driving positive change.

Brad Hunt headshot
Brad Hunt headshot

BradHunt

CMO of UnitedHealthcare® Medicare & Retirement

01

As CMO for UnitedHealthcare® Medicare & Retirement, Brad Hunt oversees all marketing for Medicare Advantage, Medicare Part D and AARP Supplemental Health Insurance plans. He began his career at UnitedHealthcare with its OptumRX™ business unit. Brad holds a Bachelor of Business Administration from Miami University, Ohio, and an MBA from The Fuqua School of Business at Duke University.

02

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization that has no choice but to innovate.

Mark Newcomer headshot
Mark Newcomer headshot

MarkNewcomer

Global Chief Strategy Officer, Mirum

01

Mark Newcomer leads Mirum's Strategy & Planning, Insights and Performance Media teams, working closely with clients on digital transformation. Before Mirum, Mark was a partner at Accenture, where he was a founding faculty member of Accenture's Financial Services Innovation Center. Mark is also a board member of Digital Futures Initiative, a nonprofit that helps guide digitally connected youth to use technology in a safe way.

02

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization that has no choice but to innovate.

Mitch Joel headshot
Mitch Joel headshot

MitchJoel

Best Selling Author

01

Mirum collaborator Mitch Joel is Founder of Six Pixels Group, an advisory, investing and content production company focused on brands, commerce and community. He's also an entrepreneur, author, journalist and speaker on business transformation and marketing innovation. Mitch has been named one of the top online marketers in the world and speaks frequently to global companies including Wal-Mart, Starbucks, Microsoft, Procter & Gamble, Twitter and Unilever.

02

Keynote Disrupting Disruption

Today, technology connects consumers to brands like never before, leaving brands overwhelmed by massive shifts they must make to their business models. Disruption is everywhere. Facing these new realities, brands must rethink what works and what the future will bring. Is your business ready to disrupt disruption?

Sasha Vazquez headshot
Sasha Vazquez headshot

SashaVazquez

Creative Director, Blue State Digital

01

Sasha Vazquez is an Associate Creative Director at Laundry Service in Brooklyn, NY. She has helped create national campaigns for brands like McDonalds, Proctor & Gamble, Budweiser and many more. She is proudly Mexican-American and advocates for marketing that celebrates real people, of all sizes, races and ages with much less of a reliance on Photoshop. Find more of her ideas on Instagram @sellustruth

02

Talk Want people to love your brand? Be real.

To connect and influence consumers in an age when they are bombarded by messaging, the ad industry needs new ways of speaking. It's time for innovation and selling the truth.

Lucy Riles headshot
Lucy Riles headshot

LucyRiles

Founder, Life of Mom & Life of Dad

01

Lucy Riles is the founder of Life of Mom, a "Virtual Village" where moms can connect and vent about the demands of motherhood. As the youngest in a family of 12 from the Southside of Chicago, Lucy is a storyteller at heart and relatable parenting influencer. A dedicated mom herself, Lucy and husband Tom Riles run Life of Mom and Life of Dad from their living room.

02

Panel Influencers: From Agents of Conversation to Agents of Conversion

This lively conversation moderated by Lindsay Stein from Campaign US will discuss major shifts in the influencer space and debate how brands can work with influencers to drive conversions.

Lindsay Stein headshot
Lindsay Stein headshot

LindsayStein

Reporter, Campaign US

01

Lindsay Stein is the U.S. editor of Campaign, which covers the marketing, advertising and media industry. Before that, she was a reporter at Ad Age and PR Week. When she's not writing – or trying a new exercise class – she's working on personal projects, including film production.

02

Panel Influencers: From Agents of Conversation to Agents of Conversion

This lively conversation moderated by Lindsay Stein from Campaign US will discuss major shifts in the influencer space and debate how brands can work with influencers to drive conversions.

Dan Kaufman headshot
Dan Kaufman headshot

DanKaufman

Director of Advanced Technology and Products (ATAP), Google

01

Dan Kaufman is the Director of Google's Advanced Technology and Products group, Google's R&D lab dedicated to creating next-generation consumer electronics.

Prior to Google, Dan spent 10 years at the Defense Advanced Research Projects Agency (DARPA), most notably as the first Director of DARPA's Information Innovation Office (I2O), where he was instrumental in formulating and implementing R&D thrusts in cybersecurity and big data analytics. He's also an author and speaker, lecturing at Harvard, MIT, Stanford and UC Berkeley.

02

In Conversation Brave Innovation: The Game Has Changed

Matt Webb and Dan Kaufman, two leaders at the forefront of the technology revolution engage in a candid discussion on the essential role of bravery and risk-taking in innovation.

Loren McDonald headshot
Loren McDonald headshot

LorenMcDonald

Program Director, Marketing Research, IBM Watson Marketing

01

At IBM, Loren McDonald's research-based thought leadership educates marketers on digital marketing best practices and emerging trends, including the application and impact of AI and machine learning. McDonald has more than 30 years of experience as a consultant and marketing executive, including at Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.

02

Talk The New Martech Paradigm: Build It Yourself

Evolving the old model of IT telling marketing “we can build that instead of you buying software,” innovative companies are building many of their own martech solutions. Led by a new breed of tech-savvy “martecheters” and self-service cloud-based solutions, these can vary from integrating key internal data with third-party applications to leveraging AI APIs to create unique customer experiences.

Julie Koepsell headshot
Julie Koepsell headshot

JulieKoepsell

Managing Director, Mirum Minneapolis

01

Julie Koepsell has spent the last 20 years of her career in agencies working across industries, channels and brands, driven by an unwavering commitment to success for her clients. Julie has been recognized for her innovative solutions, championing great work, building agile teams and producing results. Julie's passion for her craft has contributed to the growth of great brands such as 3M, UnitedHealth Group, Target, McDonald's, Fifth Third Bank and Johnson & Johnson.

02

In Conversation Diversity in Innovation: Make Your Ideas Heard

Too often, women find themselves with great ideas but feel like they have no voice. We'll talk about how diversity yields the best innovation, and how women can get comfortable speaking up, embracing risk, and driving positive change.

Dennis Ryan headshot
Dennis Ryan headshot

DennisRyan

Creative Consultant, thenextthinc.com

01

From high-profile Super Bowl ads to digital, traditional, and social campaigns, Dennis Ryan has brought big ideas to life for global brands including Budweiser, Target, Gatorade, Frito-Lay, the National Football League (NFL), McDonald's, Kraft, Nestlé and Nabisco. Dennis has led creative departments around the US, and is particularly proud of the culture he helped build as CCO for Element 79 and Olson.

02

Interactive Workshop Use Your Words Wisely - The Power of Language

Creative consultant and wordsmith Dennis Ryan will host an dynamic and entertaining workshop session. Attendees will flex their literary muscles and leverage the power of both the written and spoken word in order to achieve more influence.

Matt Webb headshot
Matt Webb headshot

MattWebb

Global CTO, Mirum

01

Matt Webb has almost two decades of web technology expertise across a range of practices, including Accessibility, what's next in Human/Computer Interfaces, Enterprise Content Management Systems, System Architecture, AR/VR, and Artificial Intelligence.

Matt is passionate that technology must work to enhance the user experience, not work against it.

02

In Conversation Brave Innovation: The Game Has Changed

Matt Webb and Dan Kaufman, two leaders at the forefront of the technology revolution engage in a candid discussion on the essential role of bravery and risk-taking in innovation.

Bob Molhoek headshot
Bob Molhoek headshot

BobMolhoek

Founder, Wombo Sports

01

Bob Molhoek worked on BMW Films at Fallon, was given a championship ring by the Detroit Pistons while at Olson, was the only non-employee of Under Armour given a key to the building while he was CEO of Bite Tech, and helped BFGoodrich launch a new tire globally. Bob left the agency business in December to launch Wombo Sports, a gaming community that allows fans to play video games with professional athletes and celebrities.

02

Panel Influencers: From Agents of Conversation to Agents of Conversion

This lively conversation moderated by Lindsay Stein from Campaign US will focus on major shifts in the influencer space and debate how brands can work with influencers to drive conversions.

Brett Hurt headshot
Brett Hurt headshot

BrettHurt

CEO & Co-Founder, Data.World

01

Brett is the CEO and co-founder of data.world, a company focused on building the most meaningful and collaborative data resource in the world. In 2017 and 2018, data.world was honored by B Lab for its commitment to purpose and positive impact. Brett also founded and led Coremetrics, which was rated a top web analytics solution by Forrester and was acquired by IBM in 2010.

02

Panel Influencers: From Agents of Conversation to Agents of Conversion

This lively conversation moderated by Lindsay Stein from Campaign US will discuss major shifts in the influencer space and debate how brands can work with influencers to drive conversions.

Sharon Mussalli headshot
Sharon Mussalli headshot

SharonMussalli

Chief Revenue Officer, Some Spider (Scary Mommy)

01

Sharon Mussalli is the Chief Revenue Officer at Some Spider Studios, home to identity lifestyle brands Café – Preet Bharara's media venture – as well as Scary Mommy, and The Dad, reaching over 100m people monthly. Sharon has over 15 years' tenure in the tech and entertainment space, including at Facebook, where her team led relationships between TV and film studios across Facebook and Instagram platforms. Sharon holds a BA from Tufts University and an MBA from the MIT Sloan School of Management.

02

Panel Influencers: From Agents of Conversation to Agents of Conversion

This lively conversation moderated by Lindsay Stein from Campaign US will discuss major shifts in the influencer space and debate how brands can work with influencers to drive conversions.

Simon Mainwaring headshot
Simon Mainwaring headshot

SimonMainwaring

Founder & CEO, We First

01

Simon Mainwaring is the founder of We First, a brand leadership firm that transforms companies into purposeful social brands and position them for rapid growth, social impact and cultural leadership. His book “We First: How Brands and Consumers Use Social Media to Build a Better World” is a New York Times, Wall Street Journal, and Amazon bestseller. Prior to starting We First, Simon was an award-winning creative at Wieden & Kennedy and Ogilvy.

02

Keynote How Purpose Drives Innovation to Deliver Business Growth

Simon will highlight the best practices of leading brands and reveal how purpose can unlock innovation, add value and drive growth.

Amanda Seaford headshot
Amanda Seaford headshot

AmandaSeaford

CEO US, Mirum

01

As US CEO of Mirum in charge of 10 offices, Amanda's passion and top priority is doing great work for clients. Prior to Mirum, Amanda worked at Critical Mass, where she served as Chief Client Officer running global accounts including Nissan/INFINITI. She also worked for 5 years on the client side at Dell Computer. Amanda has an MBA in eCommerce and a BA in Economics, both from Vanderbilt University.

02

Fireside Chat Experience-Driven Commerce

Gary Specter joins Amanda Seaford for an in-depth look at how content, technology and data are changing consumer relationships with brands and making every experience shoppable.

Gary Specter headshot
Gary Specter headshot

GarySpecter

VP, Commerce Sales & Customer Success, Experience Business Adobe

01

At Adobe, Gary heads a highly successful global team in areas including sales, partnerships, customer relationships and professional services. With a 20-year track record across multiple vertical markets, including retail, finance and technology, Gary builds teams with a commitment to excellence, accountability and corporate citizenship. Prior to Magento (acquired by Adobe in 2018), Gary headed sales teams at NetSuite, IBM and Sterling Commerce.

02

Fireside Chat Experience-Driven Commerce

Gary Specter joins Amanda Seaford for an in-depth look at how content, technology and data are changing consumer relationships with brands and making every experience shoppable.

01

Speakers Stage

Candid and inspiring perspectives on influence from thought leaders, innovation practitioners and executives who will share both the vision of what's possible and the tools to do it.

02

Experience Lounge

Best-in-class innovation experiences, from prototypes to finished projects, created by Mirum, Wunderman Thompson and our Sponsors.

03

Innovation Sprint

Witness how Mirum's rapid innovation process can influence grass-roots change, as we work with our clients and partners on a prototyped solution for a non-for-profit cause.

04

Network and Chill

Ample meal breaks and refreshments are provided during the day to connect and make new friends. Our end-of-day cocktail hour will be served with stunning views of Balboa Park.

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