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San Diego 2019

Innovation in Influence

February21
9am6pm
The Prado Balboa Park1549 El PradoSan DiegoCA92101
Mirum Opus Speaker
01

Amplify your
brand value

Gaining people's attention and trust in today's cluttered world is difficult. Influencing customer behavior and engagement is much harder.

Mirum Opus shows how your brand can dramatically accelerate its value and growth, in this challenging environment, by leveraging the latest innovations in brand marketing, experience design, media, content and technology.

Brands that recognize influence, as an increasingly important metric tied to real business outcomes, have a unique opportunity to amplify both their impact and future growth. Register now to learn how your brand can become more influential.

Sponsored By

AdobeSiteCoreIBM
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Lucie Greene headshot
Lucie Greene headshot

LucieGreene

Head of JWT Intelligence

01

Lucie Greene is Worldwide Director of the Innovation Group at Wunderman Thompson and author of Silicon States: The Power and Politics of Big Tech and What It Means for Our Future. Lucie leads research into emerging global consumer behaviors, cultural changes and sector innovation, and The Innovation Group's work is frequently cited in The New York Times, Bloomberg Businessweek, The Guardian, WWD, and USA Today.

02

Talk Silicon States: How Big Technology is Influencing Innovation

Big Tech's power and influence increasingly transcends the state. What will it look like when we're living in Silicon State? When new systems architected by white, male, privileged leaders are being writ large on society? Do we want it? And is it too late? And, what does it mean for brands trying to navigate this landscape? The challenges are multiple, but are there opportunities?

Dennis Ryan headshot
Dennis Ryan headshot

DennisRyan

Creative Consultant, thenextthinc.com

01

From high-profile Super Bowl ads to digital, traditional, and social campaigns, Dennis Ryan has brought big ideas to life for global brands including Budweiser, Target, Gatorade, Frito-Lay, the National Football League (NFL), McDonald's, Kraft, Nestlé and Nabisco. Dennis has led creative departments around the US, and is particularly proud of the culture he helped build as CCO for Element 79 and Olson.

02

Interactive Workshop Use Your Words Wisely - The Power of Language

Creative consultant and word-smith Dennis Ryan will host an dynamic and entertaining workshop session. Attendees will flex their literary muscles and leverage the power of both the written and spoken word in order to achieve more influence.

Brad Hunt headshot
Brad Hunt headshot

BradHunt

CMO of UnitedHealthcare® Medicare & Retirement

01

As CMO for UnitedHealthcare® Medicare & Retirement, Brad Hunt oversees all marketing for Medicare Advantage, Medicare Part D and AARP Supplemental Health Insurance plans. He began his career at UnitedHealthcare with its OptumRX™ business unit. Brad holds a Bachelor of Business Administration from Miami University, Ohio, and an MBA from The Fuqua School of Business at Duke University.

02

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization and industry that has no choice but to innovate.

Mark Newcomer headshot
Mark Newcomer headshot

MarkNewcomer

Global Chief Strategy Officer, Mirum

01

Mark Newcomer leads Mirum's Strategy & Planning, Insights and Performance Media teams, working closely with clients on digital transformation. Before Mirum, Mark was a partner at Accenture, where he was a founding faculty member of Accenture's Financial Services Innovation Center. Mark is also a board member of Digital Futures Initiative, a nonprofit that helps guide digitally connected youth to use technology in a safe way.

02

Fireside Chat The Modern CMO - UHC & Mirum Agency

Brad Hunt, CMO of UnitedHealthcare, joins Mark Newcomer, Mirum CSO, in a candid fireside chat where Brad will share his personal perspective on how to achieve innovation and influence within a traditional organization and industry that has no choice but to innovate.

Mitch Joel headshot
Mitch Joel headshot

MitchJoel

Best Selling Author

01

Mirum collaborator Mitch Joel is Founder of Six Pixels Group, an advisory, investing and content production company focused on brands, commerce and community. He's also an entrepreneur, author, journalist and speaker on business transformation and marketing innovation. Mitch has been named one of the top online marketers in the world and speaks frequently to global companies including Wal-Mart, Starbucks, Microsoft, Procter & Gamble, Twitter and Unilever.

02

Keynote Disrupting Disruption

Today, technology connects consumers to brands like never before, leaving brands overwhelmed by massive shifts they must make to their business models. Disruption is everywhere. Facing these new realities, brands must rethink what works and what the future will bring. Is your business ready to disrupt disruption?

Mark Lovett headshot
Mark Lovett headshot

MarkLovett

TEDxSanDiego

01

Having survived many years in corporate America, recovering executive Mark Lovett is now immersed in the world of storytelling, from organizing TEDx events in San Diego, on the U.S. - Mexico border, and in prison, to professional speaker coaching and storytelling workshops at Storytelling with Impact.

02

Talk Storytelling - The Ancient Art of Influence

Story-telling is the original form of influence. From the oral traditions of ancient Greece to the hyper-cluttered media landscape of today, Mark helps us understand businesses can and should leverage storytelling as the most powerful medium to move and inspire action from their audience.

01

Speakers Stage

Candid and inspiring perspectives on influence from thought leaders, innovation practitioners and executives who will share both the vision of what's possible and the tools to do it.

02

Experience Lounge

Best-in-class innovation experiences, from prototypes to finished projects, created by Mirum, Wunderman Thompson and our Sponsors.

03

Innovation Sprint

Witness how Mirum's rapid innovation process can influence grass-roots change, as we work with our clients and partners on a prototyped solution for a non-for-profit cause.

04

Network and Chill

Ample meal breaks and refreshments are provided during the day to connect and make new friends. Our end-of-day cocktail hour will be served with stunning views of Balboa Park.